Beauty Creations

Own your beauty and create everything from a full glam masterpiece to a ‘no makeup’ look with Beauty Creations, a fabulous, fast-growing beauty company that aims to inspire everyone, regardless of where they live or how they define their style.

Beauty Creations and parent company Bebella Cosmetics continue to grow, developing the hottest and freshest beauty products as they go.  Each product from their primers to their lip glosses is formulated with creativity, inspiration and passion so that users can express themselves as they choose for any occasion. Enhance your inner beauty with a range of stunning products for the eyes, lips and face.

Beauty Creations is exclusively developed in-house by a team of talented creators and their product range is currently Cruelty Free.

Create your own beautiful makeup looks by shopping Beauty Creations online at Cosmetic Capital.  

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Is Beauty Creations cruelty-free?

Currently, all of Beauty Creations products are clearly labelled as cruelty free with PETA’s Global Beauty Without Bunnies Logo.

Where to buy Beauty Creations in Australia

You can buy Beauty Creations products as well as cosmetics from several other beauty brands online in Australia when you shop at Cosmetic Capital. We also have buy now and pay later payment methods Afterpay and zipPay available for your convenience.

Who started Beauty Creations?

Beauty Creations was founded in 2016 by CEO, founder, innovator, creator and Latina girl-boss Esmeralda Hernandez. Growing up in a single-parent household meant Hernandez began working at a very young age, from helping sell dolls at garage sales to working alongside her mother at the swampmeets at the age of 12 and eventually running her own business in the perfume and hair industry at only 15. This business-savvy beauty realised early on that her passion was in beauty and was particularly inspired after meeting after fellow beauty enthusiasts at the swampmeets who weren’t able to afford luxury products.  She aimed to create a line that would deliver quality beauty products at accessible price and thus Beauty Creations was born.