Cruelty-Free Brands

For many years, cosmetics companies would test their ingredients and formulas on animals as a means of determining their safety for use by humans. This practice is gradually being phased out with the growing number of cosmetic companies that are turning away from these testing methods and adopting a cruelty-free stance instead.

We have researched our brands and cross-checked through sources such as PETA, Cruelty-Free Kitty and Ethical Elephant to assemble this list of brands to make your ethical shopping experience easier. We have indicated whether these brands are Cruelty-Free or Vegan / Vegan-Friendly and we have also included relevant accreditations and certifications where they apply including Choose Cruelty Free (CCF), PETA certifications, PETA Beauty Without Bunnies, Leaping Bunny certifications, Vegetarian Society approval and Naturewatch Foundation endorsements. We have also specified brands who are owned by parent companies who may not be cruelty-free to help you make an informed decision. 

Shop Cruelty Free Brands such as Barry M, Sukin, Moira Beauty and LA Girl at Cosmetic Capital.

Here is a list of Cruelty-Free and/or Vegan brands, including relevant certifications and accreditations.

(Updated 15/06/2023) 

A’kin – Cruelty-Free and Vegan

Antipodes – Cruelty-Free and Vegan (Vegetarian Society Approved)

Ardell – Cruelty-Free and offers some Vegan products

Ariana Grande – Cruelty-Free and offers a Vegan perfume (Ariana Grande God Is A Woman Eau De Parfum)

Australis – Cruelty-Free (Choose Cruelty-Free (CCF) accredited) and offers some Vegan products

b.tan – Cruelty-Free and Vegan (PETA certified)

Balance Active – Cruelty-Free and offers some Vegan products

Bar None – Cruelty-Free and Vegan (PETA certified)

Barry M – Cruelty-Free (Naturewatch Foundation endorsed) and Vegan

Beauty Creations – Cruelty-Free (PETA certified) and Vegan

Beauty Formulas – Cruelty-Free and offers some Vegan friendly products

Bondi Sands – Cruelty-Free (PETA approved) and offers some Vegan friendly products

Brite – Cruelty-Free (PETA certified) and Vegan

Brush Works – Cruelty-Free (PETA accredited) and Vegan friendly

Bulldog – Cruelty-Free (Leaping Bunny certified) and Vegan

BYS – Cruelty-Free (PETA accredited) and offers some Vegan friendly products

Cake – Cruelty-Free and Vegan (PETA Beauty Without Bunnies logo)

Collection – Cruelty-Free and offers some Vegan products

Covergirl – Cruelty-Free (Leaping Bunny certified) and offers some Vegan products

Creightons – Cruelty-Free and offers some Vegan friendly products

Derma V10 – Cruelty-Free and offers some Vegan products

Dirty Works – Cruelty-Free (PETA certified) and offers some Vegan friendly products

Dove – Cruelty-Free (PETA certified) and offers some Vegan friendly products (*owned by Unilever which may not be 100% Cruelty-Free)

e.l.f – Cruelty-Free (Leaping Bunny and PETA certified) and Vegan

Essence - Cruelty-Free and offers some Vegan products

Evodia – Cruelty-Free and Vegan friendly

Formula 10.0.6 – Cruelty-Free and offers some Vegan products

Fudge – Cruelty-Free (PETA Beauty Without Bunnies logo) and offers some Vegan friendly products

Garnier – Cruelty-Free* (Leaping Bunny certified) (*owned by L’Oreal which may not be 100% Cruelty-Free) and offers some Vegan products

Good Dye Young – Cruelty-Free (PETA and Leaping Bunny certified) and Vegan

INC.redible – Cruelty-Free and offers some Vegan products

Innoxa – Cruelty-Free and offers some Vegan products

J.Cat Beauty – Cruelty-Free (PETA Beauty Without Bunnies logo) and offers some Vegan products

KimChi Chic Beauty – Cruelty-Free (PETA Beauty Without Bunnies logo) and offers some Vegan products

KleanColor – Cruelty-Free and offers some Vegan products

Kolorex – Cruelty-Free and offers some Vegan friendly products

Kyn – Cruelty-Free (PETA Beauty Without Bunnies logo) and Vegan

LA Colors – Cruelty-Free (PETA certified) and offers some Vegan products

LA Girl – Cruelty-Free (PETA Beauty Without Bunnies logo) and offers some Vegan products

Le Tan – Cruelty-Free and offers some Vegan products

Luma Beauty – Cruelty-Free

Marc Anthony – Cruelty-Free and offers some Vegan products

Masque Bar – Cruelty-Free (Leaping Bunny certified) and offers some Vegan products

MCoBeauty – Cruelty-Free and Vegan (PETA certified and PETA Beauty Without Bunnies logo)

Milani – Cruelty-Free (PETA certified) and offers some Vegan friendly products

MineTan – Cruelty-Free and Vegan (PETA approved and PETA Beauty Without Bunnies logo)

MODA – Cruelty-Free and Vegan

ModelCo – Cruelty-Free and Vegan (PETA certified and PETA Beauty Without Bunnies logo)

Moira Beauty – Cruelty-Free (PETA Beauty Without Bunnies logo) and Vegan friendly

MUD - Cruelty-Free

Nails Inc – Cruelty-Free (PETA Beauty Without Bunnies logo) and offers some Vegan products

Natio – Cruelty-Free (PETA Beauty Without Bunnies logo) and offers some Vegan friendly products

Nip + Fab – Cruelty-Free and offers some Vegan products

NYX – Cruelty-Free* (PETA certified) and offers some Vegan products (*owned by L’Oreal who may not be 100% Cruelty-Free)

Olaplex – Cruelty-Free and Vegan

Palladio – Cruelty-Free (Leaping Bunny certified) and offers some Vegan products

Physicians Formula – Cruelty-Free (PETA certified) and offers some Vegan products

Profusion Cosmetics – Cruelty-Free (PETA certified) and offers some Vegan products

Pump – Cruelty-Free and Vegan Friendly

Real Techniques – Cruelty-Free (PETA certified) and Vegan

Revolution – Cruelty-Free (PETA certified) and offers some Vegan products

Revox B77 – Cruelty-Free and offers some Vegan products

Rihanna – Cruelty-Free

Rimmel – Cruelty-Free* and offers some Vegan products (*owned by Coty which may not be 100% Cruelty-Free)

Rude Cosmetics – Cruelty-Free (PETA Beauty Without Bunnies logo) and offers some Vegan products

Shea Moisture – Cruelty-Free (PETA certified) and offers some Vegan products

Simple – Cruelty-Free* (PETA certified) and offers some Vegan products (*owned by Unilever which may not be 100% Cruelty-Free)

Skin Republic – Cruelty-Free and offers some Vegan products

Sukin – Cruelty-Free (Choose Cruelty-Free (CCF) certified and Leaping Bunny certified) and Vegan

theBalm – Cruelty-Free and offers some Vegan products

Tresemme – Cruelty-Free* (PETA certified) (*owned by Unilever which may not be 100% Cruelty-Free)

Urban Decay - Cruelty-Free* (PETA certified) and offers some Vegan products (*owned by L’Oreal who may not be 100% Cruelty-Free)

weDo – Cruelty-Free* (Cruelty Free International approved) and Vegan (Vegan Society certified) (*owned by Wella which may not be Cruelty-Free) 

Weleda – Cruelty-Free and offers some Vegan products

wet n wild – Cruelty-Free (PETA certified) and offers some Vegan products

Yardley – Cruelty-Free and offers some Vegan friendly products