Preference Permanent Hair Colour 10.1 Helsinki Very Light Ash Blonde
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Achieve salon-quality cool, luminous blonde from the comfort of your home with L'Oréal Paris Préférence in 10.1 Helsinki Very Light Ash Blonde. Designed for long-lasting, fade-resistant colour, this permanent hair dye delivers multi-dimensional, ultra-luminous blonde tones with a refined ash finish—perfect for those looking to neutralise brassiness and achieve a cool, icy blonde result.
Formulated with Luminous Colour Technology, this dye ensures rich, vibrant colour while the Shine Protect Conditioner, enriched with UV filters and Vitamin E, keeps your hair glossy, nourished, and protected for up to 8 weeks.
✨ Why You’ll Love It:
✔️ Ultra-luminous, very light ash blonde colour
✔️ Cool, anti-brass tones for a refined, icy finish
✔️ Fade-defying formula for up to 8 weeks of vibrant colour
✔️ Enriched Shine Protect Conditioner for silky, nourished hair
✔️ 100% grey coverage
Perfect for those seeking a sophisticated, cool-toned blonde, L'Oréal Paris Préférence 10.1 Helsinki delivers high-shine, salon-worthy colour that lasts.
💖 Ice-cool. Luminous. Long-lasting. Your perfect blonde awaits!
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