BEAUTY TRENDS IN 2017

After two months into the New Year, it’s become clear which beauty trends have been dropped and which new trends are picking up and skyrocketing in 2017.
Embrace the natural look
With homemade face masks being one of the most highly googled search terms lately, it’s no secret that the natural look is finally making a comeback.
Say bye-bye to excessive facial contouring. This year is all about rocking natural skin with bold lips and statement eyes. To achieve this look, a great skin care routine is imperative. Check out our range of skin care products to ensure that you’re getting the right deals for the best stuff.
To any freckled beauties out there using foundations and concealers to conceal their speckles – Stop! (In the name of style…)
Faux freckles are a new, interesting beauty trend that’s taking the world by storm. If you, like myself, were not blessed with a face of freckled goodness, use a soft brown eyeliner or eyebrow pencil to replicate as many or as little freckles as you want. Gotta love the many possibilities of makeup.
Bye-bye matte
... and say hello to glosses, glitter and chromatic makeup.
Top your glosses with glittery pigments for added dimension and all the glam!
Like glosses and glitter, chromatic nail polishes and coloured highlights are dominating the beauty market this year. We have some stunning metallic nail polishes and a range of strobing powders to help you make a glistening statement this year.
Colour me confident
This year is all about colour. I’m talking bright, mermaid colour eyeshadows, bold-coloured lips and a new trend, coloured brows! (Yes, they’re a thing!).
If you’re daring enough to try out this interesting trend, just take your favourite eyeshadow on an angled eyebrow/eyeliner brush like the ones found in Cala’s Essential Eye Brush Sets and you’re good to go!
Are you game enough to rock any of these looks this year?
The world is your eyeshadow palette. Get creative!